Boosting Admissions for Primary School
Client is a reputable urban primary school offering a comprehensive K-5 curriculum, known for academic excellence and a nurturing environment. Despite strong offerings, they faced challenges in boosting admissions and engaging parents and the community on social media.
Client
Primary School
Projects Timeline
2023-2024
Services
SEO Services, Social Media Marketing, Website Redesign
1
Client Background
The client is a reputable primary school located in an urban area, offering a comprehensive curriculum for students in grades K-5. Known for its commitment to academic excellence, extracurricular activities, and a nurturing learning environment, the school aims to attract more students and strengthen its presence in the community. Despite its strong educational offerings, the school faced challenges in increasing student admissions and effectively engaging with parents and the community on social media
2
Challenge Faced
The primary school faced the following challenges:
- Low Enrolment Numbers: The school was experiencing stagnation in student admissions, impacting its ability to reach enrolment targets and maintain financial stability.
- Limited Online Visibility: The school’s website was outdated and lacked key features that could enhance user experience and drive engagement. It was also not optimized for search engines, leading to low visibility among prospective parents.
- Underutilized Social Media: The school had a presence on social media but struggled with low engagement rates and a lack of effective content that resonated with parents and the community.
- Ineffective Communication: The school lacked a cohesive strategy for communicating its achievements, events, and unique aspects to potential families and the broader community.
3
Solution Provided
GrowOne Digital developed a targeted digital marketing strategy to address these challenges, focusing on increasing admissions and enhancing social media engagement. The solution included:
- Website Redesign and SEO Optimization: The school’s website was revamped to be more modern, user-friendly, and informative. Key features included an updated design, easy navigation, detailed information about programs and admissions, online application forms, and a blog section. SEO best practices were applied to improve search engine rankings and increase organic traffic.
- Local SEO and Online Advertising: Local SEO strategies were employed to enhance the school’s visibility in local search results. This included optimizing the Google My Business profile, acquiring local backlinks, and ensuring consistent NAP (Name, Address, Phone) information. Geo-targeted Google Ads and Facebook Ads were used to reach local parents and guardians actively searching for primary school options.
- Social Media Strategy and Content Creation: A comprehensive social media strategy was developed to increase engagement and reach. This included creating and scheduling regular posts featuring school events, student achievements, teacher highlights, and educational tips. Engaging content such as live streams of school events, interactive Q&A sessions with teachers, and behind-the-scenes looks at daily activities were incorporated. Paid social media ads were used to promote key events and enrolment opportunities.
- Community Engagement Initiatives: The school initiated various community engagement activities, including open house events, virtual tours, and partnerships with local businesses and organizations. These efforts were designed to build relationships with local families and increase awareness of the school’s offerings.
4
Implementation Process
The implementation process involved several key steps:
1
Website Overhaul
A detailed audit was conducted, followed by a redesign of the website to improve aesthetics, functionality, and user experience. SEO optimization was applied, including keyword research, on-page optimization, and improved site speed.
2
Local SEO and Advertising Campaigns
Google My Business profile was updated with current information and high-quality images. Local SEO improvements were made, and geo-targeted advertising campaigns were launched to attract local parents searching for primary school options.
3
Social Media Revamp
A content calendar was created to ensure consistent and engaging social media updates. Various types of content were scheduled, including event highlights, student and staff features, and educational resources. Paid social media ads were targeted to local parents and guardians
4
Community Engagement
Open house events and virtual tours were organized to showcase the school’s facilities and programs. Partnerships with local businesses and organizations were established to enhance community presence and outreach.
5
Results and Outcomes
The digital marketing strategy led to significant improvements in the school’s performance:
Increased Admissions
Student admissions increased by 35% within six months, driven by improved online visibility and effective outreach efforts.
Improved Local Visibility
Local SEO and advertising efforts resulted in a 60% increase in visibility on local search results, leading to more inquiries from local families
Enhanced Website Traffic
Organic traffic to the website increased by 200%, with higher engagement on key pages such as admissions and program information.
Strengthened Community Connections
Community engagement initiatives led to a 50% increase in participation in school events and activities, as well as stronger relationships with local businesses and organizations.
6
Conclusions
GrowOne Digital’s strategic approach to digital marketing successfully addressed the challenges faced by the primary school, leading to increased student admissions, enhanced online visibility, and improved social media engagement. By revamping the website, optimizing for local SEO, and implementing a targeted social media and community engagement strategy, the school was able to attract more students, build stronger connections with the community, and effectively communicate its unique offerings.
